FOLLOW THE FROG
5+ million views
Promoted ON SOCIAL MEDIA by Leonardo DiCaprio, ALEC BALDWIN, Michael Pollan & other influencers
Gold Lion at Cannes
Named one of the best 13 nonprofit videos of the past 13 years
THE PROBLEM
Enough traipsing through the Amazon after ethnobotanically edified indigenous peoples, the narrator spellbound by the bark of howler monkeys. That wasn't going to pique anyone's attention.
THE SOLUTION
Injecting a little levity in the otherwise dull and often dogged approach to sustainability storytelling.
IT WORKED.
The viral video has garnered more than five million plus views, gobs of attention for the Rainforest Alliance and awards including a Bronze Lion at Cannes, Best Nonprofit Video of 2012, an Epica Gold Award for public interest and one of the TED: Ads Worth Spreading.
“In our cluttered YouTube world, thousands of really bad brand videos are uploaded on a daily basis. This is one of the standouts that makes you appreciate great creativity, brand integration and flawless execution from a fantastic nonprofit. Get inspired. ”