The Man Behind Your Chocolate
40K YOUTUBE VIEWS AND COUNTING
winner of a Cannes Corporate Media and TV award and an IVCA silver award.
The client wanted to demonstrate the benefits of cocoa certification. Lots of facts and process.
POLITELY, WE TOOK A DIFFERENT TACK
Rather than investing in yet another NGO attempt to explain and over-over-explain, we made the story of cocoa certification fun and engaging. Start the camera rolling when the farmer starts his day. We want to meet his wife, kids, neighbors. Get him giggling. And don’t cut the goofy outtakes. We want silly. Much easier to get viewers to identify with and care about a charismatic Ivorian farmer than his well-tended plots and healthy pods.