Sustainable Travel International
For thirteen years the nonprofit Sustainable Travel International had primarily produced “methodologies and tools” for tourism destinations. But they wanted to go bigger—to galvanize the enormous industry around more responsible behavior. They wanted to appeal to people—to donors. Based on interviews with key stakeholders and the nonprofit’s desire to become more public-facing, we overhauled the brand.
In a few short months, Sustainable Travel International had a brand new mission, vision and positioning statement; a new set of brand values; a crisp logo reflective of the group’s desired ripple approach; a tagline; and a new website and blog with content designed to resonate with the public and the brands it hoped to engage.