“One of the most creative minds I know, Carol has a singular talent for conceiving of big-picture plans and finding innovative ways of realizing them. She consistently overdelivers on expectations.
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For 30+ years, Carol Goodstein has been producing campaigns and crafting content that engage audiences and drive change.
Climate change…biodiversity loss…deforestation…industrial food production…community well-being…Indigenous rights…waste…pollution.
The time to address the issues has never been more urgent. And the opportunity for nonprofit and business leaders to showcase their commitment and contributions to social good has never been greater.
With a background in art and journalism, she joined the Rainforest Alliance in 1995. For fifteen years she led a team of marketeers, designers, media and social media experts who raised awareness of the organization and its partner companies including Chiquita, Costa Coffee, IKEA, Kraft, Unilever, Whole Foods Market, and hundreds more.
Her campaigns and content won awards including a Cannes Lions, You Tube Do Gooder, and TED Ads Worth Spreading for breaking the traditional ho-hum-do-gooder mold.
As societal concerns evolve and become more embedded in the cultural conversation, Carol Goodstein and her nimble network of communications experts continue to support organizations driving awareness, engagement and action.
Goodstein and her AD HOC team OF HIGHLY EXPERIENCED PROFESSIONALS deliver…
Experience. Trusted advice from a team that has been guiding business and nonprofit leaders for decades.
Strategy: Defining and targeting key audiences— including consumers, citizens, employees, investors, journalists, policy-makers and NGOs—and moving them to action.
Subject expertise: Climate change, biodiversity, regenerative farming, food waste, water conservation, and Indigenous, community and workers’ rights.
Undivided attention: No interns, newbies or junior associates—just Goodstein and her flexible team of highly professional associates.